What is Analytics ?
Now that all the businesses are using IT systems in all of their business operations. There is lot of data that is generated by these systems. Now organizations are looking at various techniques to read this data and use it for the business forecasting for that matter any forecasting that is relevant to their operations or business nothing but Predicting the outcomes before actually they happen. This is also a Modeling of the outcome with either probability association or with certainty given the various predictive factors. common applications are in most of the cases is
1. new product launching
2. assessing the right prospects
3. test marketing in limited resources
4. analysis of various business parameters in FMCG
5. Predicting cash flows and revenues
6. Managing various Promotions
7. predicting customer behaviors based on demographic information
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