Friday, March 26, 2010
Analytics- Analytics- Analytics -everywhere Analytics
Analytics is gaining momentum in every industry, be it at company level, competitor level, and supplier level, like manufacturing, Telecommunication, Health care, retail , Utilities, BFSI, Technology forecasting, real estate, investments etc., Analytics is a data exploration method to study and tap the full potential of the existing and growing markets in various geographies from east to west and south to north. Any Business organization needs to have a vision which is nothing but what it intends to become and achieve at some point of time in future. So it is a forward thinking futuristic statement which ultimately needs to be converted to goals and actions. As per a Proverb, Vision without action is a daydream and action without a vision is a nightmare. To set the target goals along with time lines, analytics is of great help. It allows achieving actionable decision making in the organization. Every organization is looking at the fast reliable decision making analytics tools and techniques that empower their staff that gears itself as market leader out beating the competition. Analytics helps the organizations to constantly evaluate the existing market offers to drive, better value added products/services to boost the business operations by providing overall customer oriented value proposition. This is derived logically by the data based decision support model with strong actionables for actualizing the vision. Analytics techniques provide good understanding of customer key trends, enable to forecast various business parameters like sales, revenue, cash flow, Inventory, market share, restraints balancing locale critical market drivers.
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